SIDN Group — an ecosystem where signal becomes performance.
We unite Signal, Intelligence, Demand, and Network into one infrastructure that lets publishers and advertisers grow with precision, efficiency, and full transparency.
A next-generation advertising layer that turns real-time data signals into measurable outcomes across every impression, device, and channel.
Signal processed
2.4B / day
Fill rate
98.2%
Latency
< 90ms
Signal → Intelligence
Real-time scoring of user and context signals.
Demand → Network
Routing to the right buyers and placements.
Signal-first infrastructure for a transparent marketplace.
SIDN Group is built around one idea: every signal should deliver measurable value — to publishers, advertisers, and the marketplace itself.
Signal-First Performance
We convert user and context signals into clear, actionable monetization opportunities, not opaque black boxes.
Intelligence That Scales
Our engine optimizes billions of auction events, balancing yield, performance, and user experience in real time.
Demand-Ready Network
Connect to high-quality inventory and premium buyers through one integrated, transparent ecosystem.
Four forces driving growth across the SIDN ecosystem.
Our infrastructure is built on four principles — Signal, Intelligence, Demand, Network — working together to drive performance and trust at marketplace scale.
Signal
Clean, privacy-aware signals from every impression, device, and channel.
Intelligence
Real-time decisioning, pricing, and routing tuned for both yield and outcome.
Demand
Aggregated, premium demand ready to match with the right supply at the right moment.
Network
A transparent environment that aligns incentives across the ecosystem.
Where signal meets opportunity.
A high-performance, transparent trading layer designed to turn real-time signals into efficient auctions and higher-yield outcomes.
Real-Time Auctions
Millisecond-level decisioning optimized for both performance and price discovery.
Premium Inventory Access
Curated, high-quality inventory with direct and programmatic access.
Full Transparency Layer
Clear visibility into supply paths, fees, and performance metrics.
Efficient Monetization Pipeline
From signal capture to clearing, every step is tuned for efficiency.
Powering smarter monetization for publishers.
Unlock the full value of your inventory with intelligence-driven optimization, flexible integrations, and clear reporting.
Holistic Inventory Management
Unify formats, devices, and channels into a single monetization view.
Advanced Yield Optimization
Intelligent price floors and routing strategies tuned to your business.
Flexible Integration Options
S2S, header bidding, and API-based workflows that fit your stack.
Transparent Reporting
Detailed insights into demand, fill, revenue, and path-to-signal.
Fast to integrate. Easy to scale.
Connect SIDN to your existing stack in days, not months. Our integration paths are designed to be minimal, predictable, and scalable.
S2S
Server-to-server connectivity for low-latency, high-volume trading.
Header Bidding
Seamless header bidding adapters to plug into your existing setup.
API
Robust APIs for bespoke workflows, data access, and automation.
S2S endpoint
avg latency < 90ms
Header bidding
plug-in adapters
API usage
1.2M calls / day
AdTech, engineered around Signal, Intelligence, Demand, and Network.
SIDN Group is an AdTech company built on a clear blueprint: combine signal, intelligence, demand, and network into a single, efficient infrastructure.
We focus on efficiency, transparency, scalable technology, and continuous innovation — so every partner can see how value is created and where performance comes from.
Efficiency
Infrastructure tuned for high throughput and low overhead.
Transparency
Clear, auditable paths from signal to performance.
Scalable tech
Built to handle billions of auction events globally.
Innovation
Continuous improvement of models, routing, and measurement.
Publisher focus
Designed to protect user experience and inventory value.
Buyer trust
Predictable outcomes, transparent supply, and clean signals.
Ready to activate the SIDN ecosystem?
Bring Signal, Intelligence, Demand, and Network into one environment — and see how every impression can work harder, with full transparency.
Share a few details to start the conversation.